| TITLE: Ultralife Announces Name Change of Innovative Solutions Consulting Unit to RedBlack Communications |
| RELEASE DATE: 02/01/2008 |
CONTENT:
Newark, New York – February 1, 2008 – Ultralife (NASDAQ: ULBI) announced that it has changed the name of its Innovative Solutions Consulting (ISC) unit to RedBlack Communications™.
"Red and black are the words used in the communications industry to signify secure and non-secure," said Jim Evans, Ultralife vice president and general manager and president of RedBlack Communications. "Those words have meaning to customers seeking an engineering and technical services organization such as RedBlack to design, manufacture and support communications and electronic systems."
"The new name capitalizes on the brand's core offering of secure and non-secure communications and electronics solutions for the Government and Defense market and broadcasts a very clear message to customers exactly what the company provides," said John D. Kavazanjian, Ultralife's president and chief executive officer. "And the new logo signature, with its striking red and black color treatment, visually reinforces the RedBlack core offering. Rebranding ISC to RedBlack Communications is part of our company-wide plan to ensure that all Ultralife brands possess a distinctive identity in their respective markets."
About RedBlack Communications
RedBlack Communications is a communications and electronics (C&E) company that provides a full range of engineering and technical services for systems integration to the Government & Defense market.
RedBlack specializes in "cradle to grave" support of C&E systems - meaning the design, integration, fielding and life cycle management of tactical, portable, mobile and fixed-site systems. With rapid response to client needs in requirement definition and design work, RedBlack is able to quickly move projects from concept to completion. And with training and life cycle management expertise, RedBlack is able to not only deliver solutions but partner with a customer for its successful launch and use.
A private company until September 2007, when it was acquired by Ultralife, it is now part of the Ultralife family of brands. RedBlack Communications is located in Hollywood, Maryland. For more information, visit www.redblackcomm.com.
About Ultralife
Ultralife, which began as a battery company, now offers products and services ranging from portable and standby power solutions to communications and electronics systems. Through its engineering and collaborative approach to problem solving, Ultralife serves government, defense and commercial customers across the globe.
Ultralife's family of brands includes: Ultralife Batteries, Stationary Power Services, Reserve Power Systems, ABLE, McDowell Research and RedBlack Communications. Ultralife's operations are in North America, Europe and Asia. For more information, visit www.ultralifebatteries.com. |
